As the Middle East’s digital commerce landscape accelerates, EMIRO is stepping up to power the next generation of direct-to‑consumer (DTC) brands. Over the next two years, the company will invest AED 10 million to bolster its logistics operations—spanning warehousing, fulfillment, and last‑mile delivery—tailored specifically for DTC brands across the UAE and GCC markets.

Amplifying DTC Momentum in the Region

  • E‑commerce growth in the GCC: The wider GCC e‑commerce market, valued at USD 236.9 billion in 2024, is projected to reach USD 510 billion by 2035, with a steady CAGR of around 7.2 % from 2025 onward  .
  • Gulf region’s e‑commerce surge: According to Zawya by LSEG, e‑commerce in the Gulf is forecast to grow nearly 11 % annually between 2023 and 2027, reaching USD 49.78 billion  .
  • MENA e‑commerce riding high: BCC Research projects that the MENA e‑commerce market will climb to USD 80.3 billion by 2029, growing at a CAGR of 11.7 % from 2024 to 2029  .
  • DTC global expansion: The global DTC e‑commerce market is estimated to grow at a CAGR of approximately 24.3 % between 2024 and 2029  .

As DTC brands flourish—driven by younger, digitally savvy consumers, rising internet and smartphone penetration, and high purchasing power in GCC markets—logistics has become their backbone. However, limitations in last‑mile infrastructure across the region remain a persistent challenge  .

EMIRO’s Strategic Investment in Logistics Infrastructure

EMIRO’s carefully structured AED 10 million investment over two years is designed to offer integrated logistics solutions tailored to DTC needs:

  • State‑of‑the‑art warehousing with localized inventory management that reduces stock‑out risks and ensures speedy dispatch.
  • End‑to‑end fulfillment services optimized for small‑batch, high‑turn DTC orders.
  • Enhanced last‑mile delivery capabilities, including partnerships and scalable operations, to meet the high expectations of direct‑shipped brands and consumers.
“At EMIRO, we recognize the meteoric rise of DTC brands across the UAE and GCC—driven by tech‑savvy consumers and shifting retail dynamics. Our AED 10 million logistics investment is more than capital—it’s our commitment to empowering these brands with the speed, reliability, and flexibility they need to thrive. We’re building the infrastructure that transforms ambition into delivery.” — Elias Mkhaeil, Managing Director, EMIRO

Why EMIRO Is Positioned to Lead Integrated Logistics for DTC Brands

  • Future‑ready infrastructure: Investing in logistics now means EMIRO will be operationally ready as DTC growth continues to accelerate.
  • Deep regional insight: EMIRO’s understanding of GCC logistics dynamics allows it to address both urban speed demands and regional delivery complexity.
  • Aligned with market trends: As e‑commerce and DTC markets expand rapidly (globally and regionally), having robust, integrated logistics gives EMIRO and its partners a competitive edge.
  • Facilitator of growth: By alleviating fulfillment and delivery hurdles, EMIRO enables emerging DTC brands to focus on product, marketing, and customer experience.

With this bold AED 10 million logistics investment, EMIRO is not merely responding to the DTC surge—it’s equipping it. By aligning with robust market growth and investing in infrastructure designed for today’s fast‑evolving retail landscape, EMIRO is positioning itself as the go‑to logistics partner for DTC brands in the UAE and across the GCC.